Over the past few weeks, we’ve rolled out a series of platform enhancements focused on one of the most fundamental aspects of effective distribution: knowing your audience.
These updates strengthen how we bring contact information together and interpret it across systems so your audience’s view is clearer and more unified.
What This Means For You We’re seeing 20-30% more enriched audience profiles, which means our AI classification system has been able to successfully fill in more missing details for better segmentation capabilities and more precise targeting for your campaigns. Our reporting displays the same data points as always, with richer professional details and top audience segments based on:
- Industry
- Department
- Job level
- Demographics
The improvements to our data processing across the board result in more complete profiles and accuracy of categorization—you’ll see more relevant professional categories and precise classifications that actually align with your targeting needs. Updated Reports & Dashboards All of your key reports have been updated to reflect these improvements:
- Six Month Summary – Now includes enhanced audience data
- Analytics/Insights – Reflects improved accuracy across all metrics
- Analytics/Audience – Shows more complete profile information
All recent audience data and backend reporting systems have been reprocessed and reflected in your reports and analytics.
