Say Less, Risk More: Sustainability Silence is Undermining Trust
Nearly a quarter of consumers don’t trust what companies say about sustainability. This report reveals what today’s consumers expect—and why staying silent might cost you more than speaking up.
In today’s climate of political pressure, regulatory uncertainty, and heightened public scrutiny, many companies are pulling back on how they talk about sustainability and DEI. The impulse to stay quiet may seem like the safest route, but what’s the real cost of saying less?
Our latest research explores the rise of greenhushing and the ripple effects it’s having across industries. Already, mentions of top U.S. companies tied to sustainability have dropped nearly 10%. From shifting consumer expectations to declining trust and lost market opportunities, this report reveals why going silent might be more damaging than speaking up.
The good news? Two-thirds of Americans, across the political spectrum, still want to see companies continue their sustainability efforts, no matter the climate. The opportunity is there. It’s time to lead.
Inside the report:
- The growing risks of corporate greenhushing
- How silence is shaping consumer perception and brand trust
- What today’s audiences expect from sustainability communications
- Why storytelling, transparency, and data matter more than ever
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