News + Insights
Product Updates
Changelog
3BL’s Changelog is a running list of product improvements, outlining what changed and why it matters.
Industry Insights
15 Sustainability Communicators You’ll Actually Want To Follow In 2026
Give your feeds an upgrade in 2026 by following some of the folks we always love to see in ours.
Leadership Perspectives
Prompt Discovery Indices, AI Notices, and 3BL
While some communications professionals view AI as a threat, others are quickly figuring out ways to use these phenomenal new tools to turbocharge longstanding strategies and tactics that drive results.
Industry Insights
Tech Partnered With Sustainability Well At CES 2026 Without Saying A Word
The 2026 Consumer Electronics Show (CES) revealed something interesting for sustainability professionals: “Many of the innovations...
Product Updates
New Editor Powers Richer Brand Storytelling
Today’s audiences make snap judgments — and corporate content is competing with everything else in their feed.
Product Updates
Platform Update: Improved Audience Data Quality
Over the past few weeks, we've rolled out a series of platform enhancements focused on one of the most fundamental aspects of effective distribution: knowing your audience.
Industry Insights
The 2025 Holiday Season Puts Sustainability Atop Their Shopping Lists, Research Says
Increasingly, Americans report prioritizing sustainability when shopping.
3BL News
What 10 Years and 600 Studies Tell Us About Sustainable Business Success
The debate is old. CFOs and sustainability leaders often clash over whether sustainability is a “nice to have” or a strategic priority.
Industry Insights
The ‘Health Halo Effect’ Shows How Industries Discovered the Same Story
A Minnesota refinery published a story about worker well-being.
Industry Insights
2025 Was a Big Year for Sustainability Communications. Here’s What the Research Said.
3BL and TriplePundit’s data-backed reports traced the metrics, messages, and momentum driving corporate sustainability narratives.
Leadership Perspectives
AI is Building a New Trust Economy: Will PR Be Part of It?
The next battle in communications won’t be for reach. It’ll be for something far more valuable: credibility. Because AI isn’t just changing how we write. It’s deciding who gets heard.
3BL News
Connecting Brands with Purpose-Driven Audiences: 3BL’s 2025 Network Expansion
New additions include IR Impact, Concordia, WSLA Alumnae Group, Green Bronx Machine, and Zero Circle. NORTHAMPTON,...