News + Insights
3BL News
The 100 Best Corporate Citizens Methodology for 2026 is Here: How to Verify Your Data
Russell 1,000 companies have until July 16 to verify their data for the 100 Best Corporate Citizens. Read on to find out how.
Industry Insights
Good News to Cleanse Your Timeline
Every week, brands are doing great things worth talking about, but often, news feeds, social scrolling, and timelines get clouded. New programs are being launched, commitments are being made, and stories are being told that actually move people. These are a few that caught our attention.
Product Updates
The Agentic Architecture Behind the AI Visibility Tracker
The Agentic Architecture Behind the AI Visibility Tracker Most approaches to AI monitoring are essentially glorified...
Product Updates
Our Content Categories Got a Refresh — Here’s What’s Changing
The language we use to describe ESG and sustainability content has evolved.
Product Updates
Two Years of Engagement: What 3BL’s Distribution Network Delivered in 2025–2026 So Far
Over nearly the last two years, content distributed through 3BL's network generated more than 527 million impressions and 25 million page views — numbers that reflect the scale and consistency of what our distribution network delivers for clients.
Events
Salon Dinner: Cambridge
Join 3BL for a salon dinner the evening of May 5 during the Reuters Responsible Business USA summit in Cambridge.
Product Updates
3BL LLM Visibility: AI Content Indexing & Discovery
llm.txt is a lightweight Markdown file that helps AI systems understand, prioritize, and surface your content accurately.
Leadership Perspectives
“AI Can’t Quote Coverage You Never Generated.”
Brands have an AI problem, but most of them don't know it yet. The brands winning visibility in AI search are the ones with the deepest independent coverage and the most consistent third-party validation built over time.
Product Updates
3BL Audience Data: Professional, Demographic, and Geographic Insights
This guide provides a comprehensive overview of the Audience Analytics Dashboard, helping communications teams better understand how audiences engage with their content.
Product Updates
3BL Content Editor: Formatting, Media & HTML Specifications
This guide provides a comprehensive overview of how the editor works, what it supports, and how to maximize performance and discoverability using structured content.
Industry Insights
The Evolution of Search: From Keywords to Generative Intelligence – and a New Definition of Visibility
For three decades, search has operated on a simple premise: match queries to pages and rank them.
Industry Insights
How to Optimize Your Content for LLMs and Generative AI: 3BL’s 2026 Guide
Generative artificial intelligence and large language models (LLMs) are transforming how people access information and changing which sources are viewed as trusted enough to be shown.