Consumer Insights & Sustainability Benchmark 2024
New Data Shows Consumers Want to Hear More, not Less, on Brands’ Sustainability Efforts
The 2024 Consumer Insights & Sustainability Benchmark from 3BL reveals that nearly 70% of consumers want more communication from businesses about their sustainability efforts.
However, many companies have significantly reduced their sustainability communications due to fear of regulatory scrutiny, public criticism, or backlash from anti-ESG rhetoric.
3BL and TriplePundit, in collaboration with research technology company Glow, surveyed over 1,000 U.S. adults for the 2024 Consumer Insights & Sustainability Benchmark. The report delves into the consequences of corporate silence, what consumers expect from businesses, and provides actionable tips for effective sustainability communication.