Industry Insights
MAY 18, 2026

Good News to Cleanse Your Timeline

Every week, brands are doing great things worth talking about, but often, news feeds, social scrolling, and timelines get clouded. New programs are being launched, commitments are being made, and stories are being told that actually move people. These are a few that caught our attention.


Bacardi Launches Shake Your Future in Mexico for the First Time

There are more than 30 million young people in Mexico who face immense obstacles to accessing stable employment opportunities. Bacardi’s Shake Your Future program first began in 2018, as a pilot in Paris, France. The goal was to offer free mixology training and a path to formal professional employment as a bartender. Now, the program has arrived in Mexico. Contributing to a growing hospitality industry that represents 8.7% of GDP in Mexico, generating millions of jobs. 

Bear-y Good News: FedEx Helps Welcome Cub No. 3 to North Carolina Museum

A 110-pound American black bear cub joins the Museum of Life and Science. The cub was abandoned in December 2025 and was determined to be at risk of death over the winter. The cub was named ‘Montana’ to honor its native habitat. FedEx Cares Delivering for Good initiative provided Montana with transport to its new home in North Carolina. 

How a Breast Cancer Diagnosis Inspired Check for Cancer Champion Adamari López

At 33 and at the top of her career, Admari López received a breast cancer diagnosis that changed everything. Now cancer-free and a mom, she’s channeled her experience into a mission, encouraging women, especially in the Latino community, to stay proactive about their health. Her commitment earned her a spot as one of Aflac’s inaugural Check for Cancer Champions

Rising Costs Sideline Nearly Half of Canadian Kids From Organized Sports

Although 88% of parents believe a child’s emotional well-being and self-confidence benefit from participating in organized sports, there are financial barriers that many face to actually participating in local programs. Kellogg’s is on a mission to ease this barrier, donating $5 to a local KidSport Canada chapter with every scan of a participating Kellogg’s Frosted Flakes cereal box.

Tork and the Eagles Autism Foundation Partner To Deliver Inclusive Hygiene With Restroom Upgrades at Lincoln Financial Field

Public restrooms are a necessity, but for many people, they’re also a source of frustration, anxiety, or outright inaccessibility. 66% of U.S. venue visitors face some form of physical or cognitive challenge when using the public restroom, which translates to approximately 42,000 fans at the Lincoln Financial Field. Tork, an the Essity brand, alongside the Eagles Autism Foundation, has committed to a series of restroom enhancements to allow for a more inclusive experience for all fans.

These are only a few stories that make their way through our newsroom every week. Head over to explore more stories from brands doing work worth knowing about. 

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