News + Insights
New Recipe for Brand Narratives in LLMs
Mixologists are no longer solely the product of bartending school.
“AI Can’t Quote Coverage You Never Generated.”
Brands have an AI problem, but most of them don't know it yet. The brands winning visibility in AI search are the ones with the deepest independent coverage and the most consistent third-party validation built over time.
The Evolution of Search: From Keywords to Generative Intelligence – and a New Definition of Visibility
For three decades, search has operated on a simple premise: match queries to pages and rank them.
How to Optimize Your Content for LLMs and Generative AI: 3BL’s 2026 Guide
Generative artificial intelligence and large language models (LLMs) are transforming how people access information and changing which sources are viewed as trusted enough to be shown.
15 Sustainability Communicators You’ll Actually Want To Follow In 2026
Give your feeds an upgrade in 2026 by following some of the folks we always love to see in ours.
Prompt Discovery Indices, AI Notices, and 3BL
While some communications professionals view AI as a threat, others are quickly figuring out ways to use these phenomenal new tools to turbocharge longstanding strategies and tactics that drive results.
AI is Building a New Trust Economy: Will PR Be Part of It?
The next battle in communications won’t be for reach. It’ll be for something far more valuable: credibility. Because AI isn’t just changing how we write. It’s deciding who gets heard.
In case you missed it: AI + Sustainability Reporting | Climate Week NYC
Climate Week NYC 2025 “How AI is Disrupting Sustainability Reporting,” Dave Armon, 3BL's Vice Chairman, focused on the pitfalls of green hushing.
Sustainable Companies Make More Money, But Does Anyone Trust Them?
This report reveals what today’s consumers expect — and why staying silent might cost you more than speaking up.
Make Your Own Kind of Music, Sing Your Own Special Song
One of my longtime former co-workers died last month.
9 Tips for Communicating Social Impact Initiatives Through the Slow Summer Months
The “summer slowdown” can be a challenging time for organisations, whilst staff are on vacation, customers shift buying habits and attention spans can be limited.
The Top Sustainability Prompts Searched in Large-Language Models
As AI tools become mainstream in both personal and professional use, large language models (LLMs) like ChatGPT, Gemini, and Claude are becoming go-to resources for learning, ideation, and even ESG strategy.
Here Are 6 Keywords and Prompts Sustainability Leaders Can Use to Unlock AI’s Full Potential
For CEOs, CSOs, and sustainability communicators, the rise of large language models (LLMs) like ChatGPT and Claude isn’t just a tech story — it’s a leadership tool.
How Sustainability Thought Leaders Can Harness AI for Smarter, Faster Impact
Artificial intelligence is no longer just the domain of IT teams — it’s quickly becoming a must-have for forward-thinking sustainability leaders and CEOs.
Juneteenth’s Impact Remains a Powerful Message To Share With Your Teams
June brings about many festive celebrations and holidays, including one of the newer federal holidays, Juneteenth.
Your Week in Thought Leadership & Sustainability: June 9 — 13
On tap: Sustainability pros are on the A.I.
Amplifying Voices During Pride Hasn’t Stopped in the Sustainability Space
This Pride Month, the convergence of LGBTQIA+ advocacy and environmental sustainability underscores the importance of inclusive approaches to climate action.
Here Are Five Ways Businesses Can Create Media Releases That Make Readers Click
Here are 5 tips that you can take that are universal for the things you publish.
Tired of Your Sustainability Report Collecting Dust? Here’s the Fix.
Here’s how to make the most of your annual impact report.