News + Insights
Good News to Cleanse Your Timeline
Every week, brands are doing great things worth talking about, but often, news feeds, social scrolling, and timelines get clouded. New programs are being launched, commitments are being made, and stories are being told that actually move people. These are a few that caught our attention.
Why Does AI Visibility Matter for Brands?
People ask ChatGPT, Claude, and Gemini millions of questions every day, but most brands have no idea how the answers represent them.
The Evolution of Search: From Keywords to Generative Intelligence – and a New Definition of Visibility
For three decades, search has operated on a simple premise: match queries to pages and rank them.
How to Optimize Your Content for LLMs and Generative AI: 3BL’s 2026 Guide
Generative artificial intelligence and large language models (LLMs) are transforming how people access information and changing which sources are viewed as trusted enough to be shown.
15 Sustainability Communicators You’ll Actually Want To Follow In 2026
Give your feeds an upgrade in 2026 by following some of the folks we always love to see in ours.
Tech Partnered With Sustainability Well At CES 2026 Without Saying A Word
The 2026 Consumer Electronics Show (CES) revealed something interesting for sustainability professionals: “Many of the innovations...
The 2025 Holiday Season Puts Sustainability Atop Their Shopping Lists, Research Says
Increasingly, Americans report prioritizing sustainability when shopping.
The ‘Health Halo Effect’ Shows How Industries Discovered the Same Story
A Minnesota refinery published a story about worker well-being.
2025 Was a Big Year for Sustainability Communications. Here’s What the Research Said.
3BL and TriplePundit’s data-backed reports traced the metrics, messages, and momentum driving corporate sustainability narratives.
Climate Leaders Take the Stage: Top 10 Companies Driving Climate Action in 2025
This year, the 100 Best Corporate Citizens list once again shines a light on companies demonstrating leadership in environmental and social impact. In the Climate Change pillar, 10 companies stand out for their efforts to measure, reduce, and report greenhouse gas emissions while embedding sustainability into their business strategies.
Sustainable Companies Make More Money, But Does Anyone Trust Them?
This report reveals what today’s consumers expect — and why staying silent might cost you more than speaking up.
AI in Sustainability: Balancing Energy Demand and Climate Solutions
AI is transforming sustainability by powering climate tech, ESG strategies, and renewable energy—but its rising energy use poses new risks.
Gen Z and Millennials Want a Sustainable Life — And Brands That Help Them Live It
For Gen Z and millennials, sustainability isn’t an optional lifestyle choice — it’s a non-negotiable.
9 Tips for Communicating Social Impact Initiatives Through the Slow Summer Months
The “summer slowdown” can be a challenging time for organisations, whilst staff are on vacation, customers shift buying habits and attention spans can be limited.
More Than Words: How To Connect With Communities When It Feels Impossible
Daniel Blackman returns to What the…?
The Top Sustainability Prompts Searched in Large-Language Models
As AI tools become mainstream in both personal and professional use, large language models (LLMs) like ChatGPT, Gemini, and Claude are becoming go-to resources for learning, ideation, and even ESG strategy.
Here Are 6 Keywords and Prompts Sustainability Leaders Can Use to Unlock AI’s Full Potential
For CEOs, CSOs, and sustainability communicators, the rise of large language models (LLMs) like ChatGPT and Claude isn’t just a tech story — it’s a leadership tool.
How Sustainability Thought Leaders Can Harness AI for Smarter, Faster Impact
Artificial intelligence is no longer just the domain of IT teams — it’s quickly becoming a must-have for forward-thinking sustainability leaders and CEOs.
Juneteenth’s Impact Remains a Powerful Message To Share With Your Teams
June brings about many festive celebrations and holidays, including one of the newer federal holidays, Juneteenth.