Expanding Influence: 3BL Partnership Drives Targeted Reach and Podcast Growth
Workiva is the only platform uniting financial reporting, ESG, audit and controls. Founded in 2008 and headquartered in Ames, IA, Workiva is a public company with a mission to power transparent reporting in pursuit of helping create a better world.
Workiva partnered with 3BL to strategically amplify its ESG content and thought leadership. This collaboration resulted in expanded reach to its target audience, increased website traffic, and contributed to making Workiva’s ESG Talk one of the top three ESG podcasts in the industry.
“3BL is unlike any other platform I’ve worked with in the past…it enables us to get in front of a very specific, niche audience–sustainability professionals and teams, which is a key target for our business.
Not only is the platform unique, I have been blown away by the service I’ve received. My rep, Mark, is thoughtful, quick to respond, and just generally a pleasure to work with. And I consider myself a tough critic.”
