Employee Champions, Retailer Heroes: Subaru of America Showcases the People Behind $320M in Impact
3BL Studio — Case Study

Employee Champions, Retailer Heroes: Subaru of America Showcases the People Behind $320M in Impact

Subaru aimed to increase visibility among sustainability-driven professionals and like-minded conscious consumers by turning a range of purpose-driven initiatives into a cohesive narrative about how business can be a force for good.

The challenge

Subaru aimed to increase visibility among sustainability-driven professionals and like-minded conscious consumers by turning a range of purpose-driven initiatives into a cohesive narrative about how business can be a force for good — not just through philanthropic donations, but with actions that set an example for others to follow. TriplePundit's community of impact-focused readers provided the ideal platform to showcase Subaru's commitment beyond traditional media reach.

Subaru of America

The strategy

Subaru's Sponsored Series on TriplePundit includes more than 20 original articles published between 2021 and 2025. Each story focused on one of the five pillars in the Subaru Love Promise and how Subaru retailers put these commitments into action within their communities, from employee-led volunteer days to long-standing nonprofit partnerships supporting the environment, families, students, and people and pets in need.

Force for Good: Giving Back to Communities Nationwide

Force for Good: Giving Back to Communities Nationwide

Businesses continue to invest millions in building out their environmental, social and governance (ESG) strategies and assessing progress against the frameworks they've set. But many businesses aren't evaluating whether their end consumers recognize these efforts.

Explore the Series

The outcomes

Subaru's ongoing series helped highlight key milestones of the Subaru Love Promise initiative while featuring many of the philanthropically engaged Subaru retailers, a priority for the automaker.

The campaign generated over 150,000 views across TriplePundit and 3BL's distribution network, with articles reaching an audience that includes 42% sustainability professionals, 23% nonprofit and advocacy leaders, and 17% C-suite executives. Subaru's content also gained exposure through leading philanthropic platforms like VolunteerMatch and Engage for Good, in addition to benefiting from distribution to TriplePundit's 43,000+ newsletter subscribers.

Arbor Day Foundation and Subaru Drive Community Impact With 100,000 Donated Trees

Arbor Day Foundation and Subaru Drive Community Impact With 100,000 Donated Trees

Subaru recently committed to sponsor the largest community tree distribution in the Arbor Day Foundation's history. Dan Lambe of the Foundation explains more about the power of trees and the impact this effort will have on communities and ecosystems across the U.S.

Read More on TriplePundit

“The 3BL [and TriplePundit] Sponsored Series has been an important part of our communications strategy to bring the Subaru Love Promise® to life.

With over 20 custom articles published since 2021, the platform continues spotlighting the employee champions and retailer heroes behind our nearly $320M community impact. The process is seamless, the content is compelling, and the reach of the audience helps to support our mission to be More Than A Car Company®.”

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