Employee Champions, Retailer Heroes: Subaru of America Showcases the People Behind $320M in Impact

Subaru of America, Inc. and participating retailers have donated nearly $320 million to nonprofit organizations over the past 18 years. The Subaru Love Promise® is a company-wide commitment to show love and respect to all people, and to make a positive impact in areas such as the environment, health, education, pets, and community.

Since 2021, Subaru of America has partnered with 3BL and TriplePundit to bring the Subaru Love Promise to life through a Sponsored Series, featuring custom articles highlighting the company’s values, employee champions, and retailer-led community impact.

The series includes over 20 original stories and continues to serve as a core communications tool, supporting the automaker’s long-term social impact strategy while spotlighting the Subaru retailers and employee champions who make its philanthropic mission possible.

The Opportunity

Subaru aimed to increase visibility among sustainability-driven professionals and like-minded conscious consumers by turning a range of purpose-driven initiatives into a cohesive narrative about how business can be a force for good — not just through philanthropic donations, but with actions that set an example for others to follow. TriplePundit’s community of impact-focused readers provided the ideal platform to showcase Subaru’s commitment beyond traditional media reach.

The Strategy

Subaru’s Sponsored Series on TriplePundit includes more than 20 original articles published between 2021 and 2025. Each story focused on one of the five pillars in the Subaru Love Promise and how Subaru retailers put these commitments into action within their communities, from employee-led volunteer days to long-standing nonprofit partnerships supporting the environment, families, students, and people and pets in need.

The Outcomes

Subaru’s ongoing series helped highlight key milestones of the Subaru Love Promise initiative while featuring many of the philanthropically engaged Subaru retailers, a priority for the automaker.

The campaign generated over 150,000 views across TriplePundit and 3BL’s distribution network, with articles reaching an audience that includes 42% sustainability professionals, 23% nonprofit and advocacy leaders, and 17% C-suite executives. Subaru’s content also gained exposure through leading philanthropic platforms like VolunteerMatch and Engage for Good, in addition to benefiting from distribution to TriplePundit’s 43,000+ newsletter subscribers.

“The 3BL [and TriplePundit] Sponsored Series has been an important part of our communications strategy to bring the Subaru Love Promise® to life. With over 20 custom articles published since 2021, the platform continues spotlighting the employee champions and retailer heroes behind our nearly $320M community impact. The process is seamless, the content is compelling, and the reach of the audience helps to support our mission to be More Than A Car Company®.”

Check out Subaru of America’s full sponsored series here. 

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