Action Against Hunger
With 3BL, Action Against Hunger Harnesses Data to Share Impactful Messaging with Larger Audiences and Mobilize Action
Case Study at a Glance
The Challenges
With enough money in the world to end hunger by 2030, the missing piece to creating a world free of hunger is awareness. Action Against Hunger works to change that, but their bold goal can only be achieved by connecting new audiences to their mission.
The Strategy
3BL offered Action Against Hunger a turn-key way to reach a range of audiences with news, stories, data, and other content that informs and inspires others to take action.
The Outcomes
The partnership has provided Action Against Hunger with the ability to reach new audiences and enabled a better understanding of their content’s performance. Through this collaboration, the organization has learned that content featuring stories of resilience and strength resonates most with audiences.
Action Against Hunger and 3BL share many of the same values. Most importantly, we share the motivation to focus attention on important issues and inspire action. While Action Against Hunger is still relatively new to the 3BL platform, we are already seeing results. So, our advice would be to start right away, taking a test-and-learn approach. Make a plan to leverage as many 3BL features as possible. We have found 3BL to be a good way to amplify existing content and to spotlight breaking news. We have incorporated 3BL into our weekly planning meetings, which helps us balance content through an editorial calendar approach that balances a focus on the 55 countries where we work and a range of issues related to hunger, from gender to mental health.
Action Against Hunger has also seen actionable results with media pick-up of urgent news releases on unfolding crises as well as growing traction of campaigns around issues of climate, conflict, and chronic inequality, which are major drivers of hunger and an important part of the organization’s storytelling via 3BL.
Founded in 1979 and headquartered in New York, Action Against Hunger is a nonprofit organization saving lives in Tanzania by treating malnutrition, teaching sustainable farming techniques, and improving livelihoods.