Glow Leverages 3BL and TriplePundit’s Sponsored Series to Expand into New U.S. Markets

Glow had consumer research worth reading. Getting it in front of the right audience was the real work. Working with 3BL Studio, Glow turned insights into stories alongside the veteran editors and journalists at TriplePundit, a publication trusted by sustainability-focused readers for 20+ years.

The co-branded series delivered that story to an audience of:

42%

Sustainability Professionals

23%

Nonprofit and Advocacy Leaders

17%

C-Suite Executives

The challenge

Glow, a market research software company based in Melbourne, Australia, aimed to build recognition and credibility while entering the U.S. market.

The strategy

Glow partnered with 3BL Studio on a six-part sponsored editorial series on TriplePundit, built around the gap Glow's research had identified: Most companies invest heavily in environmental, social, and governance (ESG) strategy but rarely measure whether consumers actually notice.

The series explored consumer perception of brand ESG performance, why that perception gap matters, and how companies can use consumer insights to make smarter decisions.

Why Smart Leaders Care What Consumers Think About Brand ESG

Businesses continue to invest millions in building out their environmental, social and governance (ESG) strategies and assessing progress against the frameworks they've set. But many businesses aren't evaluating whether their end consumers recognize these efforts.

Explore the Series

The outcomes

The six-part series delivered real results. Garnering over 60,000 impressions across the 3BL network and over 50,000 page views. For a brand looking to build recognition, credibility, and new U.S. audiences, the partnership did just that.

“[The sponsored series] built profile and credibility for Glow as we launched a new sustainability research product and entered a new market, the U.S.”

Our work didn't stop there

Glow went on to collaborate with 3BL and TriplePundit on research projects including The $44 Billion Sustainability Opportunity for Brands and the 2024 Consumer Insights & Sustainability Benchmark reports, extending Glow's presence in the sustainability conversation well beyond the original sponsored series.

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“The process was smooth and the content output high-quality. The content has helped provide visibility for our brand and generated some interest in our services.

I’d recommend TriplePundit as a content and distribution partner for any business wanting to reach an audience that cares about the triple bottom line.”

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