Glow
Glow Leverages 3BL and TriplePundit’s Sponsored Series to Expand into New U.S. Markets
Case Study at a Glance
Leveraging 3BL’s expertise in sustainability communications and its exclusive distribution network, Glow successfully delivered its message to an engaged audience committed to the triple bottom line—people, planet, and profit. This strategic approach elevated Glow’s brand profile and enhanced the company as a trusted authority in sustainability research.
The Challenges
Glow aimed to enhance its profile and credibility while launching a new sustainability research product and entering the U.S. market.
The Strategy
Glow partnered with 3BL to develop a targeted content and distribution strategy aimed at enhancing brand credibility and thought leadership. Recognizing the importance of storytelling that resonates with a values-driven audience, 3BL crafted a Sponsored Series comprising six high-quality, expertly written articles focused on Glow’s progress and purpose in sustainability research.
The Outcomes
Glow is on a mission to make consumer research faster, more transparent, and easily accessible so that businesses can make better decisions that fuel their growth and support their stakeholders and the planet.
By leveraging 3BL’s Sponsored Series, Glow has markedly boosted brand awareness in the U.S. and sparked substantial interest in their services. Comprising six expertly crafted articles by the TriplePundit team, 3BL’s Sponsored Series shines a spotlight on your stories of progress and purpose.
The process was smooth and the content output high quality. The content has helped provide visibility for our brand and generated some interest in our services. I’d recommend TriplePundit as a content and distribution partner for any business wanting to reach an audience that cares about the triple bottom line.
The creation of high-quality content has been instrumental in Glow showcasing its thought leadership and effectively introducing its sustainability-related research services to its target audience. This content has not only enhanced Glow’s reputation but also established it as a trusted authority in the field of sustainability, deeply resonating with its intended audience.