What the ESG World Is Asking AI: The Top Sustainability Prompts Searched in Large-Language Models

As AI tools become mainstream in both personal and professional use, large language models (LLMs) like ChatGPT, Gemini, and Claude are becoming go-to resources for learning, ideation, and even ESG strategy. But what exactly are people asking about sustainability?

Here’s a breakdown of the most-searched sustainability-related prompts, and what they reveal about public and corporate priorities.

1. “What is ESG and why does it matter?”

Why it’s trending: As new regulations like the EU CSRD and SEC climate disclosure rules go into effect, professionals across sectors are seeking quick, clear explanations of ESG — environmental, social, and governance factors—and how they relate to business risk and reputation.

✅ LLM tip: Most LLMs now deliver tailored ESG definitions by sector (e.g., ESG for finance vs. manufacturing), helping non-experts get up to speed fast.

2. “How can I make my business more sustainable?”

Why it’s trending: SMBs and internal departments want actionable ideas that go beyond plastic straws or Earth Day campaigns. They’re looking for help with energy efficiency, sustainable sourcing, and waste audits.

✅ LLM tip: LLMs are being used to generate checklists, policy templates, and tailored roadmaps to reduce carbon footprints or improve supply chain transparency.

3. “Examples of successful corporate sustainability initiatives.”

Why it’s trending: Professionals are researching case studies to benchmark their own programs or pitch ideas to executives. Interest is highest in net-zero strategies, circular business models, and DEI-linked community investments.

✅ LLM tip: When prompted well, LLMs can surface concise summaries of sustainability programs from companies like Patagonia, IKEA, Unilever, or Microsoft — without the greenwashing.

4. “How do I measure sustainability impact?”

Why it’s trending: Measurement is a sticking point for many organizations. Users are asking about carbon accounting tools, materiality assessments, and ESG KPIs.

LLM tip: Advanced prompts can now generate sample metrics, GRI-aligned reports, or comparisons of frameworks like SASB vs. CDPgreat for sustainability analysts and CSOs.

5. “AI for climate solutions”

Why it’s trending: There’s a growing hunger for insight into how AI can accelerate climate action — whether through smart grid optimization, emissions modeling, or predictive analytics for climate risk.

LLM tip: Prompts about “AI for good” are popular in both the nonprofit and tech sectors. LLMs are helping users explore tools like satellite-based monitoring, regenerative farming algorithms, and carbon trading platforms.

LLMs are rapidly becoming sustainability co-pilots that are helping businesses translate big ESG goals into operational plans. But the quality of the output depends on the quality of the questions.