How to Showcase Employees in Press & Media Releases

A Guide for Communications Professionals at Businesses and Nonprofits

Employees are often the most authentic and compelling part of a company’s story. Humanizing your brand by highlighting the people behind your initiatives does the following:

• Builds trust internally and externally 
• Boosts engagement
• Media interest
• Employee morale

In our 3BL Media Communications Toolkit, there is a list of ideas to utilize when creating your content, along with tips on how to do it effectively. We’ll also include examples of existing 3BL content that will help you visualize the storytelling. 

Make employee storytelling a consistent part of your communications strategy, not just a one-off. When done well and consistently, it can build brand affinity, boost press interest, and spotlight the values that make your organization worth watching.

All of this and more is in our 3BL Media Communications Toolkit — click to download it here and share with your teams.