Here Are 6 Keywords and Prompts Sustainability Leaders Can Use to Unlock AI’s Full Potential

For CEOs, CSOs, and sustainability communicators, the rise of large language models (LLMs) like ChatGPT and Claude isn’t just a tech story — it’s a leadership tool. But knowing how to ask the right questions is where the magic begins.

Here are the top keywords and prompt strategies that sustainability leaders can use to turn LLMs into powerful, everyday partners:

✅ “Summarize this ESG report…”
Use LLMs to cut through dense reports or filings. Try:
“Summarize this 50-page ESG report into 5 key points for an executive audience.”

✅ “Generate social copy on…”
Speed up stakeholder communication with:
“Generate a LinkedIn post announcing our new emissions reduction target.”

✅ “Compare our sustainability goals to peers…”
Stay competitive with:
“Compare Unilever’s sustainability KPIs to ours using latest public data.”

✅ “Draft messaging for…”
Need consistent tone across formats? Prompt:
“Write a press release and a CEO quote for our biodiversity investment.”

✅ “Create a content calendar for…”
Let AI build structure for campaigns:
“Make a quarterly content plan for employee sustainability engagement.”

✅ “Explain this regulation like I’m 5…”
For decoding policy:
“Explain the new SEC climate disclosure rule for a boardroom audience.”

LLMs are most effective when used as co-pilots — not final decision-makers. The trick is giving clear, context-rich instructions. And as always, human review ensures tone, accuracy, and alignment.

Whether you’re optimizing ESG disclosures, planning content, or just brainstorming faster, prompt literacy is the new leadership skill.

Whether you’re a seasoned pro or writing your first media release, we have the 3BL Communications Toolkit is your go-to resource for creating compelling, credible, and click-worthy content. Click here to download and share with your communication stakeholders.