How and Where to Source Impact Content

Sourcing strong sustainability and social impact content for your communication is crucial as it lays the foundation for delivering your message effectively. Brands frequently grapple with identifying the right sources for content and understanding the preferences of their audience. 

Here are 3 tips on how you can source the best sustainability and social impact content: 

Look internally. 

Engage with different departments, from sustainability teams to community outreach programs, to uncover compelling stories and data that resonate with your audience. Additionally, tap into your company’s internal research and reports to highlight your progress and future goals in these areas.

Turn that LinkedIn post into a story.

LinkedIn serves as a place for executive leadership and employees to showcase thought leadership, share their accomplishments, and often boast about their company. It is also a goldmine for short-form content that can be turned into a larger piece of communication. Check out how Kimberly-Clark turned their LinkedIn post into a Flexible Media Release (FMR). 

Third-party media coverage. 

Keep track of articles, interviews, and reports from reputable sources highlighting your brand’s initiatives and achievements. By leveraging external media coverage, you can enhance the credibility of your message and showcase your contributions to a wider audience, strengthening your brand’s reputation.