The $44B Sustainability Opportunity for Brands

Research Reveals How Brands Can Tap Into the $44 Billion Sustainability Opportunity

The $44 Billion Sustainability Opportunity for Brands, developed In collaboration with 3BL, TriplePundit and panel partner Cint, this research from the research technology platform Glow is the first to put a dollar figure to impact.

Based on a survey of 3,000 U.S. adults, the report explores:

  • How sustainability impacts consumer perception of brands across 12 industries — food and grocery, telecommunications, banks, pension funds, airlines, and fashion and retail brands, just to name a few.
  • The effects of brand switching as consumers choose more sustainable options.
  • Where consumer views align and diverge across demographics such as age and political stance.
  • Strategies to combat anti-ESG backlash and greenwashing, and more.

 

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