2025 is The Year of the Individual

New Study: Consumers Care about Sustainability, Expect Employers to Care Too

A month into 2025, sustainability and social impact are evolving rapidly. Amid shifting policies, 3BL’s latest research highlights a constant: the growing power of individual action.

Our national study shows that 36% of Americans believe individuals – not government or business – will drive the greatest positive impact on social and environmental issues this year. This view spans political lines and is even stronger among sustainability-conscious consumers, with 41% favoring individual action.

Key Insights

  • People still want action: they expect business’s role in addressing social impact to increase (35%) or remain stable (33%)
  • 54% seek expanded reusable/recyclable packaging options
  • 49% prioritize local ecosystem protection

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