Workiva
Expanding Influence: 3BL Partnership Drives Targeted Reach and Podcast Growth
Case Study at a Glance
Workiva partnered with 3BL to strategically amplify its ESG content and thought leadership. This collaboration resulted in expanded reach to its target audience, increased website traffic, and contributed to making Workiva’s ESG Talk one of the top three ESG podcasts in the industry.
The Challenges
Workiva wanted to drive brand awareness among sustainability professionals and demonstrate its thought leadership in the ESG space.
The Strategy
With an abundance of environmental, social, governance (ESG) content, Workiva sought to position its communication in front of key stakeholders. 3BL’s multichannel distribution network connected Workiva with its target audience seamlessly.
The Outcomes
3BL enabled Workiva to directly deliver its content to sustainability professionals, a critical audience for their business. The partnership expanded Workiva’s reach beyond standard press releases and social media channels, driving consistent traffic to their website and supporting significant growth for their ESG Talk podcast initiative.
The partnership has played a significant role in the growth of ESG Talk, a weekly podcast presented by Workiva that ranks in the top three of all podcasts focusing on ESG. The podcast brings together ESG leaders for insightful conversations, turning complex topics into opportunities for impact.
3BL is unlike any other platform I’ve worked with in the past… it enables us to get in front of a very specific, niche audience – sustainability professionals and teams, which is a key target for our business. Not only is the platform unique, I have been blown away by the service I’ve received. My rep, Mark, is thoughtful, quick to respond, and just generally a pleasure to work with. And I consider myself a tough critic.
Workiva is the only platform uniting financial reporting, ESG, audit and controls. Founded in 2008 and headquartered in Ames, IA, Workiva is a public company with a mission to power transparent reporting in pursuit of helping create a better world.