3BL Partnership Bridges Communication Gap and Boosts Stakeholder Engagement

Whole Food Market Foundation partnered with 3BL to create an efficient system for sharing its mission and recognizing donors without overburdening internal teams. This collaboration resulted in expanded stakeholder reach, increased support from key partners, and consistently above-benchmark performance metrics.

The Challenges

Whole Food Market Foundation needed a comprehensive, sophisticated solution for sharing its mission without burdening internal teams whilst also promoting the generosity of its donors and other key stakeholders.

The Strategy

As a nonprofit that is part of a for-profit organization, Whole Food Market Foundation centers its impact on alleviating poverty through microcredit in communities around the globe. The foundation operates on a stakeholder approach that includes vendors, corporate donors, external advocates and committee members.

The foundation partnered with 3BL to implement a comprehensive communication solution that addressed several key needs. 3BL provided specialized distribution channels reaching sustainability-focused audiences, offered strategic guidance on content development for more impactful messaging, implemented a systematic approach to highlight corporate donors, and delivered clear performance metrics that quantified communication impact. This integrated approach allowed the foundation to maximize stakeholder engagement while minimizing internal resource demands.

Like our parent company, we run on a stakeholder approach that includes vendors, corporate donors, external advocates and committee members – a diverse group! 3BL has enabled us to collaboratively promote everyone that supports us! We have internal communications platforms, so 3BL truly filled a gap.

The Outcomes

With 3BL, Whole Food Market Foundation sees the fruits of its investment with an expanded network and an acceleration of support from its key stakeholders. The partnership has helped reduce strain on internal teams while providing measurable results that consistently exceed benchmarks with minimal time investment.

I invest about 1.5 hours each week in 3BL, and it pays off. We always run above benchmarks.

“Know that your work will be amplified, and media releases are easy to share. Plus, the business partners we have had are simply outstanding personnel who enhance our mission. Our first representative during the onboarding experience showed us the ropes, and now we have the good fortune of our current business partner, John, who adds value to our work every time we connect. We utilize the premium service and love the support and how he shares best practices to keep us innovating.”

Whole Food Market Foundation is part of the three established nonprofits created by Whole Foods Market Foundations to address significant global issues. As a non-profit that is part of a for-profit, Whole Food Market Foundation centers its impact on alleviating poverty through microcredit in communities around the globe.