Partnership with 3BL Delivers Targeted Stakeholder Engagement

Subaru of America partnered with 3BL to create content around its Love Promise commitment and dedication to being “More Than A Car Company®.” The collaboration resulted in increased brand awareness among the company’s target audience through a six-part Sponsored Series that showcased the impact of Subaru’s programs.

The Challenges

With enough money in the world to end hunger by 2030, the missing piece to creating a world free of hunger is awareness. Action Against Hunger works to change that, but their bold goal can only be achieved by connecting new audiences to their mission. 

The Strategy

3BL offered Action Against Hunger a turn-key way to reach a range of audiences with news, stories, data, and other content that informs and inspires others to take action.

The Outcomes

3BL’s Studio content, written by the TriplePundit team, enabled Subaru of America to share the narrative behind their initiatives, raising awareness of the brand’s social impact through content that resonated with their target audience.

3BL quickly became an effective turn-key tactic in our toolkit to generate awareness for key programs throughout the year. The platform and process are user-friendly, and the team is a pleasure to work with. Our rep is informative, accommodating, quick to respond, and keeps things moving.

With 3BL, Subaru has brought content to its target audience, generating awareness of its key programs throughout the year. This approach has been described as “an effective turn-key tactic” and has become part of their toolkit.

“At Subaru, our collective commitment to being More Than a Car Company means embracing the responsibility to uphold that pledge across every aspect of our operations. While we are proud of our achievements over the last year, we remain focused on continuing to do better, enhancing the world we inhabit, and empowering the people in our communities,” notes Jeff Walters, President and COO of Subaru of America.