Subaru of America
Partnership with 3BL Delivers Targeted Stakeholder Engagement

Case Study at a Glance
Subaru of America partnered with 3BL to create content around its Love Promise commitment and dedication to being “More Than A Car Company®.” The collaboration resulted in increased brand awareness among the company’s target audience through a six-part Sponsored Series that showcased the impact of Subaru’s programs.
The Challenges
Subaru of America, Inc. wanted to increase its brand awareness among sustainability and corporate social responsibility professionals and showcase its various initiatives, including the Subaru Love Promise commitment and its dedication to being More Than A Car Company®.
The Strategy
Through 3BL’s Studio, Subaru developed a comprehensive content strategy that:
- Created authentic storytelling around their social impact initiatives
- Targeted sustainability professionals through 3BL’s specialized distribution network
- Established a consistent cadence of communication with a six-article Sponsored Series
- Highlighted real-world programs and impact rather than abstract commitments
The Outcomes
3BL’s Studio content, written by the TriplePundit team, enabled Subaru of America to share the narrative behind their initiatives, raising awareness of the brand’s social impact through content that resonated with their target audience.
“[Working with] 3BL quickly became an effective turn-key tactic in our toolkit to generate awareness for key programs throughout the year. The platform and process are user-friendly, and the team is a pleasure to work with. Our rep is informative, accommodating, quick to respond, and keeps things moving.”
With 3BL, Subaru has brought content to its target audience, generating awareness of its key programs throughout the year. This approach has been described as “an effective turn-key tactic” and has become part of their toolkit.
“At Subaru, our collective commitment to being More Than a Car Company means embracing the responsibility to uphold that pledge across every aspect of our operations. While we are proud of our achievements over the last year, we remain focused on continuing to do better, enhancing the world we inhabit, and empowering the people in our communities,” notes Jeff Walters, President and COO of Subaru of America.