Turn a visibility score into next quarter’s content plan

Every comms team we work with already has a planning rhythm — quarterly scopes, monthly reports, weekly check-ins on what’s performing. The hard part isn’t finding time to look at another dashboard. It’s figuring out where a completely new channel actually fits into a process you’ve already built.

Here’s how to use the AI Visibility Tracker inside that existing rhythm, instead of as one more thing bolted onto the side of it.

Start Your Quarter With a Baseline KPI

Before you plan anything, know where you’re starting. Your overall visibility score sits on a 0–100 scale, landing in one of three bands: Needs Improvement (below 30), Contender (30+), or Leader (50+).

Resist the urge to treat this like a grade. A score in the 30s puts a brand ahead of plenty of its peers — it’s a real Contender position, not a weak one. The band is a starting line, not a verdict, and it’s the one number worth pinning to the top of your quarterly deck so the whole team is working from the same baseline.

Let Segments Set Your Content Priorities

This is the step that turns a dashboard into a plan. Your overall score is an average across everything you’re tracked on — but the Visibility by Segment view breaks it apart by topic, by the type of person asking (persona), and by what they’re actually trying to find out (intent).

If you’re already dominant on one topic and invisible on another, that’s not a coincidence to note and move past — it’s information for the next quarter’s content brief. Teams that are used to asking “what’s trending, what’s underutilized” in their traditional content audits can ask the exact same question here, just pointed at a new channel.

Bring a Competitive Data Point to the Table

Every account is benchmarked against a peer group of up to five named competitors. When you’re building the case for where to invest next quarter, this is usually the most persuasive slide in the room: a head-to-head view showing exactly where you’re ahead on a topic and where you’re not, plus a monthly leaderboard showing whether that gap is closing or widening.

If your internal stakeholders are still asking “why does this matter,” this is usually the answer — a specific, named competitor, a specific topic, and a specific gap.

Keep the Evidence on Hand for the Follow-Up Questions

Whenever a number in a planning meeting is more interesting than expected — good or bad — someone is going to ask “based on what?” The Evidence tab is where that question gets answered: the actual prompts sent, the actual responses each platform gave, and which sources got cited along the way.

It’s also the fastest way to check whether your own site and newsroom are getting credit for your content, or whether that credit is going to someone writing about you instead.

Make It Part of the Cadence, Not a One-Off Check-In

The teams getting the most out of this tool aren’t logging in once and calling it done — they’re pulling the same scorecard (score, share of voice, coverage) into the same planning cadence they already run, quarter over quarter, so the trend line becomes as familiar as page views and impressions.

It won’t hand you a finished content calendar. But it will tell you, with real evidence behind it, where you’re already winning the conversation — and where it’s happening without you.

Plan next quarter’s AI distribution strategy.

Adding media to a story meant clicking through individual buttons to find one with the right upload format. We’ve now combined the image, video, audio, and embed buttons into a single media button in the editor’s toolbar.

• Access all accepted media types from a single area
• File types, sizes, and sources are accessible through the interface and are outlined in the editor specifications documentation in the knowledge base
• Inline videos are now supported

One button now covers every inline media type and can reuse assets without need to re-upload, streamlining your editing workflow.

Try it out

In a feed full of competing headlines, the featured image is often what decides whether your story gets a second look at all. Readers scroll fast, and a strong image is what stops the scroll — before a single word of your headline even registers.

It’s the first impression, and it happens in a fraction of a second

Social feeds, search results, and content aggregators are crowded places. A compelling featured image cuts through that noise instantly, giving your story a fighting chance to be noticed before a reader moves on to the next thing.

It sets the tone before anyone reads a word

The image a reader sees first shapes how they interpret everything that follows. A sharp, well-chosen featured image signals credibility and professionalism; a mismatched or low-quality one can undercut a story before it’s been given a chance. In that sense, the featured image isn’t decoration — it’s part of how your brand introduces itself.

It directly influences whether people click

Featured images are consistently one of the biggest levers on click-through rate. The right image doesn’t just look good — it gives a reader a reason to click, previewing what the story is about and why it’s worth their time.

That’s what makes getting this right worth the attention: a story’s featured image isn’t a finishing touch, it’s often the deciding factor in whether the story gets read at all.

Learn more in our Knowledge Base →