Bacardi Launches Shake Your Future in Mexico for the First Time

There are more than 30 million young people in Mexico who face immense obstacles to accessing stable employment opportunities. Bacardi’s Shake Your Future program first began in 2018, as a pilot in Paris, France. The goal was to offer free mixology training and a path to formal professional employment as a bartender. Now, the program has arrived in Mexico. Contributing to a growing hospitality industry that represents 8.7% of GDP in Mexico, generating millions of jobs. 

Bear-y Good News: FedEx Helps Welcome Cub No. 3 to North Carolina Museum

A 110-pound American black bear cub joins the Museum of Life and Science. The cub was abandoned in December 2025 and was determined to be at risk of death over the winter. The cub was named ‘Montana’ to honor its native habitat. FedEx Cares Delivering for Good initiative provided Montana with transport to its new home in North Carolina. 

How a Breast Cancer Diagnosis Inspired Check for Cancer Champion Adamari López

At 33 and at the top of her career, Admari López received a breast cancer diagnosis that changed everything. Now cancer-free and a mom, she’s channeled her experience into a mission, encouraging women, especially in the Latino community, to stay proactive about their health. Her commitment earned her a spot as one of Aflac’s inaugural Check for Cancer Champions. 

Rising Costs Sideline Nearly Half of Canadian Kids From Organized Sports

Although 88% of parents believe a child’s emotional well-being and self-confidence benefit from participating in organized sports, there are financial barriers that many face to actually participating in local programs. Kellogg’s is on a mission to ease this barrier, donating $5 to a local KidSport Canada chapter with every scan of a participating Kellogg’s Frosted Flakes cereal box.

Tork and the Eagles Autism Foundation Partner To Deliver Inclusive Hygiene With Restroom Upgrades at Lincoln Financial Field

Public restrooms are a necessity, but for many people, they’re also a source of frustration, anxiety, or outright inaccessibility. 66% of U.S. venue visitors face some form of physical or cognitive challenge when using the public restroom, which translates to approximately 42,000 fans at the Lincoln Financial Field. Tork, an the Essity brand, alongside the Eagles Autism Foundation, has committed to a series of restroom enhancements to allow for a more inclusive experience for all fans.

These are only a few stories that make their way through our newsroom every week. Head over to explore more stories from brands doing work worth knowing about. 

Half of U.S. consumers now intentionally choose AI over traditional search, putting 20-50% of current search traffic at risk and impacting up to $750 billion in consumer spending over the next two years, according to research from McKinsey.

Thanks to AI Overview summaries added to the top of search results on Google, around 60% of traditional searches now result in no clicks (Bain), with users only half as likely to click through to a link when AI Overviews are present (Pew).

Beyond consumers, research indicates all of big brands’ core stakeholder groups are increasingly turning to AI for research, tasks and decision making.

• Almost all B2B buyers (94%) now use AI in purchasing. (Forrester)
• More than 78% of global investors now use AI tools to support investment-related decisions. (BridgeWise)
• Over half of U.S. government organizations are also using AI, including 57% of local agencies and 58% of state organizations. (Granicus)
• The rate of AI adoption among U.S. procurement professionals has tripled since 2023, with over three-quarters of procurement teams now embedding AI into their workflows. (Procurify)

So, what does this all mean? It means the factors that influence how companies are perceived among the public and within core stakeholder circles are quietly changing. The user time spent on traditional channels like Google search or social media is being replaced with time spent on AI. If a brand isn’t showing up in AI search, or is being portrayed negatively, that has serious and immediate consequences for brand awareness, reputation and trust.

Further, as click-through rates decline, companies can no longer reliably use traffic to their websites and “likes” on social media as proxies to measure their brand awareness and perception among target audiences. Nor can they rely on their owned channels alone to directly reach those target audiences.

These days, reaching people online isn’t just about posting something to get a click. It’s also about being mentioned in the many millions of AI chats taking place on a daily basis, which is not something brands can measure directly unless they’re using a dedicated tool for it.

Meet 3BL’s AI Visibility Tracker, the first built for brand reputation management

As more people turn to AI assistants for research and recommendations, visibility in AI chats is a meaningful driver of brand recognition, reputation, and trust.

Over the past year, we’ve heard our customers — large publicly-listed companies, many of them household names — ask the same question in different ways: What is AI saying about us? Is it accurate? Is it fair? And how does it compare to what AI says about our peers?

We couldn’t find a tool to answer those questions well enough for our customers. So we built one.

3BL’s AI Visibility Tracker goes beyond mention counts and rudimentary sentiment scoring to get to the heart of the AI conversations that truly shape how stakeholders see you.

Our database includes thousands of queries tied to brand governance, reputation and trust, asked by real people and curated by corporate responsibility experts. Unlike trackers built for product marketers, ours captures the nuance that communications and corporate affairs teams need to make strategic decisions, with a sentiment model based on more than keywords and direct access to the evidence behind every metric.

If you’re curious whether ChatGPT is your biggest cheerleader or your harshest critic, fill out the form below to see your score today.