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3BL News
OCTOBER 30, 2025

Connecting Brands with Purpose-Driven Audiences: 3BL’s 2025 Network Expansion


New additions include IR Impact, Concordia, WSLA Alumnae Group, Green Bronx Machine, and Zero Circle. 

NORTHAMPTON, Mass., Nov. 5, 2025 /3BL/

3BL’s Publishing Partner Network is an exclusive collection of sustainability-focused websites and publications that connects brands with purpose-driven, influential audiences across industries. So far in 2025, we’ve distributed over 3,800 stories, helping organizations take a smarter, more strategic approach to impact communications. Through 3BL’s real-time feed of videos, articles, and other digital content from more than 1,500 companies and NGOs, brands are able to reach the audiences that matter most, sharing their stories in the right context, at the right time. This year, we’ve expanded the network even further, adding new partners that bring additional reach, influence, and credibility to sustainability, finance, and social impact storytelling.

New Additions to the 3BL Publishing Partner Network IR Impact

Formerly IR Magazine, IR Impact is a global leader in investor relations intelligence, providing professionals with insights, data, and connections to navigate evolving capital markets.

Concordia
A premier global convener of heads of state, government officials, C-suite executives, and nonprofit leaders, Concordia drives cross-sector solutions to the world’s most pressing challenges.

WSLA Alumnae Group
A 501(c)(3) charitable organization, this community brings together past Women in Sustainability Leadership Award winners—over 135 trailblazing women shaping a more sustainable future.

Green Bronx Machine
Founded by South Bronx educator Stephen Ritz, this school-based urban agriculture program transforms students, schools, and communities into healthier, more inclusive environments.

Zero Circle
A climate fintech platform addressing the “$10 Trillion Missing Middle Gap” in supply chain decarbonization, Zero Circle builds data infrastructure that makes sustainability bankable for mid-market companies driving the net-zero transition.

About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most. 3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit. Learn more at 3BL.com 

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3BL has released an update to our content analytics that helps you understand how LLMs interact with your content across two dimensions.
3BL News
OCTOBER 28, 2025

The Data Story Behind the 2025 100 Best Corporate Citizens Ranking


Each year, 3BL’s 100 Best Corporate Citizens ranking evaluates the 1,000 largest publicly traded U.S. companies on environmental, social, and governance (ESG) transparency and performance. The methodology – conducted by ISS ESG and processed by ISS Corporate – draws exclusively from publicly available data, not surveys or questionnaires, and there is no cost or pay-to-participate fee. What’s measured is what’s visible to stakeholders, creating a clear, comparable view of disclosure practices across the corporate landscape. 

View the 2025 methodology here. The 2025 dataset offers the most complete picture yet of how disclosure practices are evolving across seven key dimensions like climate change, environment, employees, stakeholders & society, human rights, governance, and overall ESG performance.

What’s New in 2025

  • Updated Rankings
    The 2025 rankings introduce the latest disclosure across all ESG pillars, giving companies and analysts the most up-to-date snapshot of performance within the Russell 1000. 
  • Improved Historical Comparisons
    Enhanced benchmarking features now make it possible to track multi-year trends across more industry peers than before, making it easier to identify progress, gaps, and sector-wide shifts in transparency.
  • The 100 Best Beat the S&P – Again
    An expanded backtest shows that the 100 Best cohort outperformed the S&P 500 once again in 2025, reinforcing the connection between transparent ESG reporting and long-term financial resilience. View 3BL’s latest research to understand what it can mean for your organization. 

Why It Matters

The 100 Best Corporate Citizens ranking acts as a barometer for business transparency. Even as public debate around ESG continues, the data shows a quiet but steady trend: companies may be talking less about sustainability, but they’re disclosing and doing more.  Transparent, verifiable remains one of the most reliable signals of corporate trust, investor confidence, and future performance.

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From deep audience insights to AI visibility tracking, these updates reflect 3BL’s continued commitment to innovation, ensuring brands have the tools and data needed for their communications. (Source: 3BL)
3BL News
OCTOBER 21, 2025

Advancing Sustainability Communications with New Features and Capabilities


With smarter analytics, custom distribution, and AI optimization, 3BL empowers communicators to reach audiences more effectively and measure results with precision.

NORTHAMPTON, Mass., Oct 22, 2025 /3BL/ – Over the past year, 3BL, the leading platform for sustainability and impact communications, has rolled out a series of powerful product upgrades and architectural advancements designed to transform how organizations share, measure, and optimize their ESG and impact stories. From deep audience insights to AI visibility tracking, these updates reflect 3BL’s continued commitment to innovation, ensuring brands have the tools and data needed for their communications.  Transformative New Capabilities for Communicators 

  • Disclosure Score: Aggregates data from major ESG ratings agencies to provide a snapshot of how your company is perceived, helping benchmark performance and guide strategy.
  • Custom Distribution: Enables precise control over how and where content is shared, optimizing reach and engagement across targeted audiences.
  • Content Mailer: Automatically alerts your distribution lists when new content goes live, keeping key audiences informed and engaged.
  • LLM Interactions: Tracks how often your content appears in large language model (LLM) experiences, offering future-ready insights for AI Optimization (AIO).
  • AVE/Yield Metrics: Quantifies ROI by translating content performance into measurable media value across 3BL’s premium network.
  • Enriched Audience Demographics: Provides in-depth engagement data by industry, role, department, and geography to strengthen content strategy.

Platform and Architecture Upgrades

  • Analytics Platform Re-launch: Upgraded with faster load times, improved visualizations, and flexible export options (PNG, PDF, CSV).
  • Modernized Data Architecture: Migrated to a unified data warehouse for stronger governance and security.
  • Proactive Data Quality: Automated testing now detects data anomalies in near real-time, ensuring accuracy and reliability.

Empowering the Next Era of Sustainability Storytelling “Our investment in evolving 3BL’s products and services reflects our mission to help organizations amplify the voices driving impact, inspire meaningful action, and build trust with their stakeholders through purpose-driven storytelling,” notes Brittany Partridge, Senior Product Manager at 3BL. 3BL’s continued investment in its platform reflects its mission to empower brands to lead with purpose, communicate with authenticity, and drive meaningful change across industries.

Want to learn about how you can become a 3BL partner? Let our team help you pull your messaging into Focus — click here.

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Product Updates
OCTOBER 9, 2025

Introducing Magic Link Login: A Simpler, More Secure Way to Access Your 3BL Account


We’ve replaced passwords with one-click login links – making your account both easier to access and more secure.  We’re excited to share that 3BL is now using magic link login for all accounts. This change means you no longer need to remember or reset a password to sign in. Here’s why we made this change:

  • Better security: Passwords are vulnerable to theft and reuse. Magic links significantly reduce those risks.
  • Simpler experience: Forgot your password? Not a problem anymore. One-click access takes you straight into your account.

Simply go to the login page, enter your email address, and click the one-time link we send you. This update is part of our broader commitment to streamlining workflows and strengthening security across the 3BL platform. Try Logging In with Magic Link — Brittany Partridge, Sr. Product Manager

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Product Updates
OCTOBER 2, 2025

Introducing AI Content Tracking: See How LLMs Interact With Your Stories


As more audiences turn to AI assistants instead of traditional search engines, the way content is discovered is changing. Stories are no longer only surfaced through keywords — they’re increasingly being pulled directly into large language model (LLM) experiences like ChatGPT, Gemini, and others. That shift raises a big question for communicators: how visible is your content inside AI? What’s New: AI Crawler Traffic Reports We’ve released an update to our content analytics that helps you understand how LLMs interact with your content across two dimensions:

  • Indexing visibility — see which models are pulling in your content (and which aren’t).
  • AI impressions — measure how many times your content is surfaced inside AI-powered experiences via impressions and how many times a user has viewed the content via page views.

Together, these metrics provide the first window into your AI visibility footprint. Why It Matters This update lays the foundation for AIO (AI Optimization) — the next evolution of SEO. Just as organizations once optimized content for search engines, now is the time to understand how your stories appear inside generative AI experiences. By tracking where your content is indexed, how often it appears, and identifying gaps, you can strategically improve discoverability and authority in these new discovery channels. 3BL clients can explore their AI content tracking here.

By Kristin Martin, Sr. Data Engineer and Brittany Partridge, Sr. Product Manager, 3BL

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