The “summer slowdown” can be a challenging time for organisations, whilst staff are on vacation, customers shift buying habits and attention spans can be limited. It can also be a time to reassess strategies, reflect on the first half of the year and plan for the next half.  But you still want to communicate your stories and company initiatives to maintain visibility and engagement through the slower months. We have a list of tips to help reach audiences who seek interesting and relevant content.

Maintain a consistent online presence by giving your initiative a permanent home on your website and announcing it on your blog. Also, post it on your socials and other owned properties. This helps keep your messaging clear and consistent whilst reaching different audiences.

Summer-friendly content is ideal for social media, such as creating short, engaging posts with eye-catching visuals or videos under 30 seconds to capture attention. Attention spans tend to be shorter in the summer, and also, people tend to be on the move, so you can use polls or ask a question to encourage quick responses that require little time commitment. Use a dedicated hashtag to create ongoing engagement and encourage employees to share posts – “The click-through rate on a piece of content is 2x higher when shared by an employee versus when shared by the company itself.”

What are your audience’s summer priorities? Try and match these to your “call-to-action.” For example, water availability could be a topic that’s important to your audience this time of year, so invite readers to join a water-saving challenge. Or, with temperatures rising, ask audiences for their tips to keep cool. 

Schedule posts ahead of time if you can, but also allow for spontaneity. This can maintain steady engagement whilst also allowing for tasks to be completed when teams are on vacation. Utilize newsletters and partner networks. Amplify your message and invite subscribers and collaborators to share your initiatives within their communities. Storytelling with testimonials, infographics, user spotlights, and case studies can emotionally connect your audience to the impact you’re making. Repurpose content. If you have longer articles, research, reports, video interviews, etc., break them down into smaller chunks to talk about a new or different angle. This also allows you to provide additional context or updates.

Host interactive experiences and user-generated content (UGC) campaigns. Things like photo contests, challenges, or quizzes related to your social impact cause encourage audience participation and creativity. Host live Q&A sessions, virtual events, or webinars. You may have more time or flexibility in the summer months to connect with your audience in real time, answering questions and sparking dialogue around your social impact goals.

Run summer-themed challenges or giveaways. This can encourage immediate participation and boost engagement

As AI tools become mainstream in both personal and professional use, large language models (LLMs) like ChatGPT, Gemini, and Claude are becoming go-to resources for learning, ideation, and even ESG strategy. But what exactly are people asking about sustainability?

Here’s a breakdown of the most-searched sustainability-related prompts, and what they reveal about public and corporate priorities.

1. “What is ESG and why does it matter?”

Why it’s trending: As new regulations like the EU CSRD and SEC climate disclosure rules go into effect, professionals across sectors are seeking quick, clear explanations of ESG — environmental, social, and governance factors—and how they relate to business risk and reputation.

✅ LLM tip: Most LLMs now deliver tailored ESG definitions by sector (e.g., ESG for finance vs. manufacturing), helping non-experts get up to speed fast.

2. “How can I make my business more sustainable?”

Why it’s trending: SMBs and internal departments want actionable ideas that go beyond plastic straws or Earth Day campaigns. They’re looking for help with energy efficiency, sustainable sourcing, and waste audits.

✅ LLM tip: LLMs are being used to generate checklists, policy templates, and tailored roadmaps to reduce carbon footprints or improve supply chain transparency.

3. “Examples of successful corporate sustainability initiatives.”

Why it’s trending: Professionals are researching case studies to benchmark their own programs or pitch ideas to executives. Interest is highest in net-zero strategies, circular business models, and DEI-linked community investments.

✅ LLM tip: When prompted well, LLMs can surface concise summaries of sustainability programs from companies like Patagonia, IKEA, Unilever, or Microsoft — without the greenwashing.

4. “How do I measure sustainability impact?”

Why it’s trending: Measurement is a sticking point for many organizations. Users are asking about carbon accounting tools, materiality assessments, and ESG KPIs.

LLM tip: Advanced prompts can now generate sample metrics, GRI-aligned reports, or comparisons of frameworks like SASB vs. CDPgreat for sustainability analysts and CSOs.

5. “AI for climate solutions”

Why it’s trending: There’s a growing hunger for insight into how AI can accelerate climate action — whether through smart grid optimization, emissions modeling, or predictive analytics for climate risk.

LLM tip: Prompts about “AI for good” are popular in both the nonprofit and tech sectors. LLMs are helping users explore tools like satellite-based monitoring, regenerative farming algorithms, and carbon trading platforms.

LLMs are rapidly becoming sustainability co-pilots that are helping businesses translate big ESG goals into operational plans. But the quality of the output depends on the quality of the questions.