The rising trend of mindful consumerism has captured the attention of business leaders.
In response to mounting societal and environmental concerns, brands are under increasing pressure to prioritize sustainability in their operations. Despite this, a fundamental question remains: How much of an impact does sustainability actually have on business?
In collaboration with 3BL, TriplePundit and panel partner Cint, the latest research from the research technology platform Glow is the first to put a dollar figure to the impact. The highly anticipated report, The $44 Billion Sustainability Opportunity for Brands, is out now.
About the Report Partners
Glow (glowfeed.com) is a research technology company that provides a survey platform to help brands conduct high-quality market research quickly. Glow has created a unique sustainability perception metric called the Social Responsibility Score® (SRS). SRS helps brands prove the return on their sustainability efforts by measuring the impact on key stakeholders, including consumers, customers, and employees. SRS enables companies to measure performance across brands, competitors, markets, and time to support the business case for sustainability.
3BL is the leading sustainability & social impact communications partner. We connect organizations’ stories of purpose and progress with the audiences who matter most.
TriplePundit, the editorial division of 3BL, is a digital media platform covering sustainability and social impact through the lens of solutions journalism. Grounded in evidence and journalistic rigor, this style of reporting focuses not only on the problem, but also on how people are working to solve it and what we can learn from them — whether they succeed or not. Learn more at 3BL and TriplePundit. Cint’s platform is the world’s largest sample marketplace for digital market research. Cint’s customers use the Cint Exchange to post survey questions and get answers from over 300 million people across 130 countries who have consented to share their opinions, motivations, and behaviors for a fee. Cint provided the sample of respondents on which this research is based. For more information visit cint.com.
